Dear Readers: It is with great pride and honor that we bring to you the latest edition of Dance Mogul Magazine featuring Jeremy Copeland. In this issue, you will find articles on Branding, and individual success stories from the dancers. We will continue to respond to your request for empowerment as it pertains to dance and dance culture. It is our desire to help you prepare for your journey into the dance industry and help bring awareness to the importance of entrepreneurship.
As a new artist/company, be assured you can deliver a great product, enhance your career and reap great financial rewards—even if you’re unable to afford high-powered marketeers to develop your brand. There are simple ways to begin once you understand the concept of branding. First though, you must know what you have to offer and to whose benefit—and what personal price/sacrifice will you pay to deliver on your promise/work. Decide how you want to be consistently perceived and by what specific segment of the population. Decide what words you would like them to use to describe you. Decide what promises you can make and keep consistently so that your public trusts you to deliver what you promise. In this age of technology and information sharing—nothing can stop you from branding yourself perfectly, but YOU.
